主题：Manufacturer Strategy on Service Provision in Competitive Channels
竞争渠道中服务提供商的制造商策略
报告信息
报告人 杨晓东 博士毕业于美国密西根大学，现任北京外国语大学助理教授
主持人 洪江涛 副教授 纽约国际588888线路检测中心国际经贸学院
时 间 2018年7月6日（星期五）10：00—11：30
地 点 纽约国际588888线路检测中心松江校区 信息楼336室
报告人简介
Dr. Xiaodong Yang is an assistant professor in the International Business School, BFSU. He received his Ph.D. in Industrial and Operations from the University of Michigan. His research interests focus onmanagerial decision making, marketing-operations interface and marketing-economics interface. His research has been published or is forthcoming in journals including Annals of Operations Research, Journal of Retailing, and International Journal of Production Research.
His teaching interest includes analytics, experimental economics, operations and supply chain management, platform strategy and statistics.
报告摘要
When a manufacturer distributes its product downstream, it may choose a list of authorized retailers. These authorized retailers are often endowed with identical manufacturer services. Through a model with a manufacturer selling its product through two retailers, we investigatewhether it is beneficial for the manufacturer to adopt differential service provision (the two retailers receive different levels of services) versus uniform service provision (the two retailers receive identical services).
Our analysis confirms that the manufacturer can benefit from differential service provision and identifies the threshold condition. Moreover, we find that the retailer endowed with lower level of services can actually benefit from being so.
In addition, the retailer receive higher level services under differential service provision would like its rival to receive the same level of services too, as long as the rival is sufficiently small. Firms conflict on their preferences over the manufacturer’s service provision; however, they can be in harmony with either differential or uniform service provision under certain conditions. We also discuss the impacts of retailer services, cost sharing, and store substitutability.